GreenBiz - Network Effect: From Neurocircuits to Circular Economies


Circular Economy

Structuring circular economies like a neural network enables our transition from linear use, lowers risk through collective action and unlocks low-hanging circular wins. Hear from neuroscientist turned circular economy start-up founder Garry Cooper, whose company, Rheaply, is generating millions in savings for partnered organizations by scaling corporate reuse and facilitating circular materials flows.

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