FASTCOMPANY - Waste is an enormous problem. But recycling is the wrong solution

Recycling violates every principle of human-centered design, writes user-friendly design expert Don Norman. And business culture is to blame.

I am proud to be one of the developers of what is today called human-centered design. That is design that always starts off understanding the needs, capabilities, and desires of people. It has four basic principles, all four of which are being violated by today’s recycling craze.