SmartCompany - No KeepCup? No worries: Meet Australia’s first ‘circular economy’ takeaway coffee cup

As the backlash to single-use products grows, BYO reusable coffee cups have become popular among busy office workers looking to enjoy a takeaway cup of coffee without adding more waste to landfill.

But in a coffee-loving nation, the flaw lies in the simple fact that not everyone has a cup on hand when a caffeine craving hits.

That’s a problem The Cup eXchange co-founder Marty Rowell set out to solve using a system that’s growing in popularity around the world: the circular economy.