Mr.Jirarot has seen that ‘SC GRAND’ can be a part of the solution and deliver value into fashion and textile industry, then he and his brother has committed to circular economy model and has transformed his company into sustainable textile and recycled hub since 2019.

Moreover, Jirarot has launched his own sustainable fabric named ‘SC GRAND’
www.sc-grand.com which is made from 100% recycled raw material such as textile waste from weaving factory, cutting waste from garment factories and also old clothes from customers which has used to dumped in landfill or burned.

Additionally, he has registered for trademark of his apparel in 2019 named ‘CIRCULAR’
www.circular-club.com in order to educate and communicate to the market that recycled fabric can be designed in various styles, consume less nature resource and also to raise awareness and inspire fashion industry that we can make different together for our shared future.

In conclusion, Jirarot is social entrepreneur because he also own ‘cloud handcraft platform with social impact ‘named www.vtthai.com’ because he believe that in Thailand has many handcraft product with good background story and he try to create sustainable livelihood by using nature resources in their respective village.