Based on his passion in sustainability and decade-long experience in the mattress industry, Naps founded 'nornnorn', the world's first Circular Economy-based mattress subscription service for hospitality businesses, in early 2018.

His goal is to make access to high quality mattresses more financially viable for hospitality businesses in Southeast Asia and South Asia and ensure that our planet's finite resources are used more productively by recycling and/or upcycling used mattresses at the end of the subscriptions.

Previously Naps spent over ten years developing and executing strategies for SPB Group of Companies, his family business whose products include mattresses and beddings.

Naps holds a Post. Dip. in Economics from Cambridge University and a BSc. (1st Hons) in Physics with Theoretical Physics from Manchester University.

He won the Model Business Person of the Year Award (Household and Office Goods Sector) from the Foundation of Science and Technology Council of Thailand in 2012 and is of the four Finalists for the UK Alumni Entrepreneurial Award (Thailand) 2020, one of the 400 Tatler Asia Leaders of Tomorrow (Generation T) 2020, and one of the 100 on Tatler Thailand's The Future List 2020.