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Innovation can be magical. It has the potential to reduce the unprecedented resource stress on our planet while creating vast new economic opportunities for businesses to capitalize and prosper. With this promising proposition, business leaders are encouraged to design innovations that contributes to the betterment of society. This includes designing innovations for the circular economy, which is the centerpiece of discussion for this chapter. This chapter explores the dynamics of a successful innovation and discusses the current state of innovation for the circular economy. It further introduces the concept of Restorative Innovation—an innovation economic model that explains a pattern of innovation-driven growth for innovative solutions designed to restore our health, humanity, and environment. By the end of this chapter, readers will have a baseline understanding of innovation and the importance of designing innovation for the circular economy. Above all, readers will also appreciate the possibilities of creating and capturing positive value for both our economy and our society through Restorative Innovation.
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